Earlier today, Sporting Kansas City announced that in a cooperation with Lance Armstrong's Live Strong Charity the name of the new stadium near the Legends will be called LiveStrong Sporting Park.
This is obviously a very high-profile charity to associate a sports stadium with -- and is very different than the typical corporate-sponsorship type of sports stadium name. Apparently, Armstrong's relationship with the Stowers Institute which does a lot of cancer research led him to be interested in this sponsorship here in KC.
There are a lot of exciting things happening for Sporting Kansas City -- with the name change, the new stadium, and the new stadium name. They are a great, and sadly often overlooked, addition to the Kansas City environment and hopefully this new relationship will bring more visibility to the team, the cause, and the Stowers Institute.
I love the idea too and am intrigued by the fact that Sporting KC is donating $7.5 million over 6 years to the charity, rather than getting money in return for the sponsorship. I wonder if the owners have just decided it's the right thing to do and will write off the cost, or if they're getting paid some other way.
Posted by: Kyle Rohde | March 08, 2011 at 02:55 PM