For those of you that are regular readers, you know that I'm a big fan of Marketing Guru Seth Godin. He has a way of making me think abou things differently, and can wrap it up in a short, concise way.
Seth's blog today is worth posting here in its entirety:
There are two things we can get better at:
1. Getting accurate signals from the world. Right now, we take in information from many places, but we're not particularly focused on filtering the information that might be false, and more important, what might be missing.
2. Sorting and ranking information based on importance. We often make the mistake of ranking things as urgent, which aren't, or true, which are false, or knowable, when they're not.
Dealing successfully with times of change (like now) requires that you simultaneously broaden your reach, focus on what's important and aggressively ignore things that are both loud and false.
Easier said than done.
I think this is interesting for the animal welfare industry. There is a lot of information out there. A lot of it is false and/or misleading. Filtering through the information is hard -- but necessary. There is a lot of good information out there that we can learn from -- but we need to be better at listening to the information provided by those who have been successful, and filtering out the info from the loudmouths and naysayers.
Comments