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« Des Moines, IA Considering BSL, News Report "Interesting" | Main | Knowing How We Think (Part 2 of 8) »

October 05, 2009



I read the book at the beginning of the year...And I strongly recommend it. Reading this book, along with Glassner's The Culture of Fear and Gladwell's Blink, you realize how much our reaction to various things is emotional response. Humans view themselves as logical, rational beings, when in fact we respond to situations more from an emotional or gut reaction before we even allow the brain/head to kick in to actually think things out. A recent paper in the scientific literature discusses how we judge an object based on our immediate reaction to what we "think" the object it. Say you see something fuzzy or a blurred image out of the corner of your eye. What you think that image is is going to be determined a lot by context or experience. You may perceive it as a gun, a hair dryer, or a cordless drill.
Gardner does a good job of laying out the information step by step. He gives detailed examples and writes in an easy to understand format to explain a lot of the scientific work behind all this.
And yes, as you read you can see how the fear and the hysteria comes about with the dogs.



I haven't read the book but it sounds like a good read. I think we all make decisions based on our emotions (fear in particular) without even realizing it. I'm sure the book would help me realize a bit about myself and remind me to think twice when making quick decisions.

And don't even get me started on fear in the media ... terrorism, flu shots, climate change and yes, dogs.

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