Taking a day off today -- trying to get caught up on life in general. It's nice to get an opportunity to regroup.
I was flipping through TV channels this morning, and I was underwhelmed at the development of Video On Demand. VOD has pretty much remained the same over the past 2 years. There are some programs that are available, movies, music videos. But it seems really archaic all of a sudden.
There were a lot fewer music videos -- especially by new artists -- than there should be at this point. There are also few actual programs than I would expect -- and almost no advertising.
I really think VOD has the potential to revolutionize the travel industry. Imagine if you were planning a trip to Paris, and you could use a searchable VOD system and watch any travel program about Paris. There would be many options -- and you could learn all you ever wanted to learn about Paris. Or a golf tour of Scotland. Why is there not a "daytrips" section under travel of all the local B&B communities of where I can go spend a long weekend?
There are endless possibilities. Local gyms could put video footage of some of their exercise classes. Nike golf could be putting golf instructional videos on-demand as well as equipment features.
If you're a talented local musician, why wouldn't you video-tape yourself "in concert" and put the footage up on-demand? The cost/reward would be well worth it, even if only a few people saw you and liked your music.
Why must I TiVo the Daily Show with Jon Stewart every night instead of just being able to watch it on-demand when I get around to it? Would sure free up some DVR space for me..
I know that consumers have been slow to adapt to using VOD technology -- but I think advertisers are equally slow in moving toward VOD technology. They'll get there...but in an info-on-demand society, making more content available for consumers in a more convenient way will be critical for success.
Taking that leap of faith to on-demand shouldn't be that hard, and yet many companies struggle to do it. Change is good...and necessary.