Earlier today, Sporting Kansas City announced that in a cooperation with Lance Armstrong's Live Strong Charity the name of the new stadium near the Legends will be called LiveStrong Sporting Park.
This is obviously a very high-profile charity to associate a sports stadium with -- and is very different than the typical corporate-sponsorship type of sports stadium name. Apparently, Armstrong's relationship with the Stowers Institute which does a lot of cancer research led him to be interested in this sponsorship here in KC.
There are a lot of exciting things happening for Sporting Kansas City -- with the name change, the new stadium, and the new stadium name. They are a great, and sadly often overlooked, addition to the Kansas City environment and hopefully this new relationship will bring more visibility to the team, the cause, and the Stowers Institute.