So, when Sally Hogshead made us determine what our one thing was, what was mine?
The one thing truly unique about me is that I'm the guy people stop and ask for directions. It happens all the time. I get stopped almost every time I'm on vacation, or walking around in the city. I was walking to my car at the Farmer's market 2 weeks ago, a woman stopped me and asked for directions to a church she was going to for a funeral.
I've been stopped in Kansas City many times, but also twice on the same trip to LA, in Montreal, in Italy, in Orlando, Atlanta, at a truck stop along I-70, etc. I get stopped a lot. Strangely, I've had pretty good success even knowing where things were in the cities where I was only visiting.
So why am I the one who people stop to ask? Do I look like I have a map? Or do I look local?
I think that it's because I look approachable -- like someone who might know the answer, but am not intimidating to stop and ask. I look....nice.
So what does that mean for my job? I work as a media planner. Media is almost undoubtedly the part of advertising that most clients know the least amount -- and they KNOW they know the least about it. It can be intimidating. I think I somehow make media approachable for them...and they like that. Clients know I'm going to know the answer and point them in the right direction.
That's my one thing. Maybe a little weird, but it's what I offer that I don't think many others can.