This isn't a new study -- but it's new to me and I thought interesting.
The study was done by GfK Roper Public Affaires & Media and interviewed 1,112 pet owners selected at random.
According to the study, 13% of people had gotten at least one of their pets from a pet store; 26% from a breeder, 30% from a shelter and 53% from "Other" (other studies would note that "other" likely is made up mostly of from friends/family members, or found as strays (this is particularly high for cats). The numbers are higher than 100% because people may have multiple pets from different sources.
When asked where people are likely to get their next pet, only 8% say they are very likely to get their next pet from a pet store -- and only additional 10% are "somewhat likely" to get their pet from one. 82% are not likely at all to get their pets from a pet store.
For breeders, 23% of people said they are very or extremely likely to buy their next pet from a breeder -- with 19% saying that they are "somewhat likely to get one from a breeder. 58% are not likely to get their pet from a breeder.
Meanwhile, 54% of people are very or extremely likely to get a pet from a rescue or shelter -- with another 28% of people who are "somewhat likely" to get a pet from a shelter or rescue. Only 18% of people are unlikely to get their next pet from a shelter or rescue.
So looking at the data, the majority of people are already leaning toward rescuing their next pet -- with another 28% of people who are "swing voters" if you will - -could or could not get their pet from a rescue or shelter.
With some 22 million people likely to get a new pet next year, that is a LOT of potentially adopted shelter animals.
As a rescue community we need to bring in these potential adopters and in particular these swing voters and be sure they adopt their next pet. We can do so by making the process fun, the shelter inviting, and the adoption process enjoyable.
You can read the entire study here.
The information here is fairly consistent with information from similar research from Petsmart Charities.
h/t: to Petdocs on call for the link to the study.