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« The Science of Fear - (Part 1 of 8) | Main | We fear in crowds (Part 3 of 8) »

October 06, 2009



I can be really indecisive sometimes, and that must be when my gut and head feelings are contradicting one another.

That anchoring rule says a lot. Do you ever notice how at the grocery store when a sign will say 10 for $10 people believe they have to buy 10 to get the discount? Why not buy one for $1?

You might be interested in the book Deep Survival by Laurence Gonzales. Gonzales studies human behavior and how we react to life threatening situations. He writes about the importance of decision making during survival situations and how the brain reacts to these experiences.

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